About Us


Carlos Masias – The Latino Way
Principal / Creative Director

Publicist and graphic designer with over 25 years of experience in the advertising industry, Carlos has worked for top advertising agencies in Latin America, developing numerous brand strategies, campaigns and productions in major Latin American markets. As Art Director for GREY Bolivia, Carlos managed clients like Procter & Gamble, Banco de Crédito, Reproductive Health Program from Johns Hopkins University, and Telecel, Red ATB. Along with Gaudelli MCW (Mexico), Carlos managed the branding of Mexicana de Aviacion and Aeroperú for Bolivian Markets. Carlos’ experience led him to become CEO/Creative Director for Trazos Creativos in Bolivia, obtaining the representation of TBWA New York. He managed clients like the Brazilian petroleum company (Petrobras), NIVEA, Banco Bisa, Apple Macintosh, Grupo Gloria, among others. Carlos has been the executive producer of local news and Hispanic programming in Connecticut, bringing his expertise to develop quality productions for regional and state clients. Besides his role in the agency, Carlos is the owner of one of Connecticut’s largest publications, Post Latino newspaper and Creative Director of The Latino Way Marketing & Media.